Berry means business.
If you own a business, get to know Berry,
the experts in local marketing and lead generation.
If you own a business, get to know Berry,
the experts in local marketing and lead generation.
PRINT & INTERNET YELLOW PAGES
In print or online, Yellow Pages advertising forms the basis of any successful advertising program and differs from all other media in one important way: Virtually 100% of the audience is currently in the market for some type of product or service. They’ve consulted the directory because they're actively searching for a solution, making them highly motivated to take further action.
OUR HISTORY
INTERNET
PRINT
Berry has been connecting businesses to the power of Yellow Pages advertising for nearly a century. Today, we offer the most advanced suite of print and Internet Yellow Pages solutions in the industry.
In hundreds of local markets nationwide, Berry is a premier reseller of the YP.com Network — the largest and most-used Internet Yellow Pages network in the U.S.
Even in the digital age, the tried-and-true print directory is still the foundation of a successful local lead-generation program. Nine out of 10 adults use the print Yellow Pages — and they’re ready to buy!
Let Berry connect you to the #1 Internet Yellow Pages network¹ — where 48 million² unique visitors are performing 140 million³ searches per month! Advertising with YP.com also increases your visibility on major search engines such as Google™ and allows potential customers to quickly find your business from their mobile device.
¹ #1 IYP = Usage and Awareness Study, Morepace Market Research and Consulting, May 2007
² ComScore, October 2009
³ Total combined searches from YP.com network internal site statistics
² ComScore, October 2009
³ Total combined searches from YP.com network internal site statistics
Go beyond listings
The Internet Yellow Pages opens up new and exciting possibilities for advertisers. You can include a direct link to your Website, maps, and directions, printable coupons — even videos about your business!
Did you realize...?
- 74% of visitors contact an advertiser¹
- 55% make a purchase after referencing YP.com, spending an average of $217¹
¹ Usage and Awareness Study, Morepace Market Research and Consulting, May 2007
See Example
Berry Yellow Pages directories offer a wide assortment of ad sizes, positions, and specialty products to attract new customers and remind your existing customers where to find you. In the vast majority of our markets, our print directories have the highest market penetration and usage of all available options.
Did you realize...?
- Nine out of 10 adults use the Yellow Pages1
- Print Yellow Pages is the source of business information that 48% of US consumers turn to first1
- 86% of consumers make or intend to make a purchase after their last Yellow Pages reference2
- People who use the Yellow Pages spend approximately 25% more than typical consumers.1
1 The Y Advantage Landscape, Knowledge Networks, October 2008
2 Industry Usage Study, Yellow Pages Association, 2009.
2 Industry Usage Study, Yellow Pages Association, 2009.
Proven Success in Yellow Pages Advertising
Here are just a few of the thousands of professional, custom videos we have produced for businesses just like yours.
"We find that the print book captures those traditional advertisers searching for appliance repair, as my half-page ad has generated calls to my business for years..."
"We are extremely happy with the results we got from our Coupons by Heading advertising program..."
"We are extremely happy with the results we immediately got from our Coupons by Heading advertising program..."
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