In print or online, Yellow Pages advertising forms the basis of any successful advertising program and differs from all other media in one important way: Virtually 100% of the audience is currently in the market for some type of product or service. They’ve consulted the directory because they're actively searching for a solution, making them highly motivated to take further action.
Berry has been connecting businesses to the power of Yellow Pages advertising for nearly a century. Today, we offer the most advanced suite of print and Internet Yellow Pages solutions in the industry.
Even in the digital age, the tried–and–true print directory is still the foundation of a successful local lead–generation program. 100% of Print Yellow Pages ads viewed have the full attention of users—because those individuals are actively pursuing a product or service.
In hundreds of local markets nationwide, Berry is a premier reseller of the YP.com Network — the largest and most-used Internet Yellow Pages network in the U.S.
As a pioneer of the Yellow Pages, our founder, knew businesses succeed when consumers can find them quickly and efficiently. While the world of directional advertising has changed a lot since that first Yellow Pages directory, our commitment to our clients will never change. We now offer one of the most advanced suite of products in the industry to grow your business, and your peace of mind.
74% of U.S. adults have used print Yellow Pages
in the last year.1
78% of consumers make or intend to make a purchase after referencing the Yellow Pages.1
People who use the Yellow Pages spend approximately 25% more than typical consumers.2