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Yellow Pages

Tailoring print advertising within the Yellow Pages puts your business in front of potential customers when they’re searching and ready to make a purchase. The Yellow Pages offer built in tracking devices to measure your personal results and maximize growth.

TIP: Yellow Pages advertising puts your business in front of consumers at the moment they’re ready to make a purchasing decision.

Internet Yellow Pages

By utilizing Internet Yellow Pages advertising programs, you can reach potential customers as they’re searching online and ready make a purchasing decision. The Internet Yellow Pages are easily to track and provide a source for measuring business growth and results.

TIP: Consumers are increasingly turning to digital mediums when it comes to purchasing decisions. The Internet Yellow Pages will put your business into the search results of local consumers when they’re ready to buy.

Online

A business Web page is a key resource that customers turn to when they’re ready learn more about your business or offerings as they make purchasing decisions. Online banner ads can be a geographically targeted to drive traffic to your website or Internet Yellow Pages listing.

TIP: A Web page places your business in front of consumers seeking more information. The URL of a business Web page is key for top-of-mind recall when the URL is featured as a call-to-action in another advertisement. (For example, radio spots.)

Direct Mail

Direct mail is a form of advertising that is used to target exact demographics and can be delivered to both homes and businesses.

TIP: Direct mail can reach a large portion of target consumers but doesn’t often result in immediate action or lead generation.

Radio

Businesses can purchase airtime from stations on a national or local level as a means to project their message to a larger target audience.

TIP: Radio benefits from a single powerful message, but can be lost if the target audience prefers competing sources of entertainment (such as audio CDs or Satellite Radio.)

Newspaper

Buying advertising space in a newspaper is a means of displaying your message alongside editorial content on a local or national level, depending on the publication.

TIP: Newspaper speaks specifically to a local audience, however this medium has also seen a steady decline in readership and subscribers.

Magazine

Purchasing advertising space in local or national magazine is a method of exposing your business to a larger targeted audience.

TIP: Magazine ads have an eye-catching potential to reach a target audience, however subscription rates are steadily declining, reducing the call-to-action consumer follow through.

Coupon

An advertising tactic that offers financial incentives to the consumer and can be useful in swaying consumers when making purchasing decisions. Coupons can be delivered to the consumer through point-of-purchase, direct mail, magazines, newspapers, banner ads and more.

TIP: Coupons may generate a sale, but often fall short of resulting in loyal repeat customers.

Catalog

By advertising in catalogs with the same target audience as your business, you can borrow the consumer base and introduce or promote your business’s message.

TIP: Catalog advertising reaches a niche audience and promotes awareness, but often falls short of generating an actual lead or new customer.

Billboard/ Outdoor

Outdoor advertising is able to target a large audience by geographic location and usually features one key succinct message.

TIP: Billboards are appealing to target high-traffic specific areas, but are often overlooked and give the consumer only a few seconds to read, understand and remember a business and their message.

Television

Television is a powerful tool for delivering a message to a wide target audience. The length and frequency of the commercial are deciding factors in determining its success.

TIP: Television advertising can be visually entertaining, yet costly to run in frequency.

Testimonial

"We take our advertising seriously and… the Yellow Pages does the same."

Don Partin, Director of Management Administration, Stricker Auto Parts